Hilke Plassmann, PhD
Associate Professor, Marketing in INSEAD
Faculty at the Cognitive Neuroscience Laboratory INSERM U960 of the École Normale Supérieure
Assistant Professor in INSEAD’s Marketing Area, where she has built a Decision Neuroscience Group. She is also an affiliated faculty at the Cognitive Neuroscience Laboratory INSERM U960 of the École Normale Supérieure.
Hilke’s primary research area is judgment and decision-making in the intersection of neuroscience, psychology and economics. In recent and current research projects she investigates the neural basis of different decision-making related value signals and ways to self-regulate these signals. Hilke is also interested the influence of pricing, branding and health information on consumer decision making. Hilke has received several awards and grants for her work that has been widely published in journals such as PNAS, Journal of Neuroscience and Journal of Marketing Research.